More broadly, the patent application proposes making podcasts more personalized, through "improved techniques to enable podcast users to have greater control over the content provided in or with podcasts.
"Conventionally, the media content within podcasts are fixed when made available to subscribers," the patent application states. "In other words, a subscriber can choose to subscribe to a particular podcast from a plurality of established podcasts. However, a subscriber has no control over the content provided in or with podcasts. Unfortunately, however, a subscriber may desire a podcast that is somewhat different from the available podcasts. In many cases, a subscriber is not interested in the entire pre-established podcast but would prefer to modify the podcast in some manner. However, there is currently no way for a subscriber to alter the content within a podcast."
To solve this problem, Apple proposes "podmaps" or "mapcasts." Apple describes one possible form of its system thus: "[O]ne embodiment of the invention includes at least the acts of: receiving a request for a map-based media item pertaining to mapping a route from a start location to a destination location; obtaining map information based on a determined route from the start location to the destination location, the map information including text directions and at least one map image; causing the text directions to be converted into voice directions; and forming the map-based media item using at least the voice directions and the at least one map image."
Having recognized the popularity of Google Maps on its iPhone, Apple appears to be looking for a way to capitalize on users' affinity for geographic data through iTunes.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.