Apple TV Goes On Sale - InformationWeek
IoT
IoT
Infrastructure
News
3/20/2007
07:44 PM
50%
50%
RELATED EVENTS
[Best Practices] Managing Multiple Clouds
Jul 26, 2017
Putting all your eggs in one cloud basket is risky, because clouds are not immune to denials of se ...Read More>>

Apple TV Goes On Sale

In the next five years, Apple's latest device could overtake set-top box maker TiVo and mail-order DVD renter Netflix in delivering content, according to one financial analyst.

Apple on Tuesday started selling the Apple TV, the wireless set-top box designed to show video downloaded from the iTunes store on the living-room television.

The device, available through Apple's Web site for $299, includes a 40-Gbyte hard drive capable of storing up to 50 hours of video, and a remote control. The appliance ships in three to five business days, and is also available through retailers, according to Apple's site.

The Apple TV has the potential to alter the media landscape and boost Apple's value as a company, according to Jonathan Hoopes, a ThinkEquity Partners financial analyst. Hoopes predicts 25% to 70% of the 22 million Mac users, and many more PC users, would buy the device in the next five years, overtaking set-top box maker TiVo and mail-order DVD renter Netflix.

The analyst also predicts Apple TV could add more than $10 billion to the company's market capitalization in the next few years.

In February, Apple delayed shipping the Apple TV until mid-March. In announcing the delay, the company said that "wrapping up Apple TV is taking a few weeks longer than we projected."

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll