Facebook may not be the core of your professional social network, but you should be doing these things on Facebook to get connected, get protected and get ahead.
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It's easy for content to get lost in the Facebook shuffle, especially since Facebook's algorithms play a role in what people see and don't see. If you have a particularly important post, you can give it more presence by promoting it -- for a fee. Suppose, for example, you post that you are looking for a new job, along with a photo and link to your e-portfolio. For about $7 you can promote that post, and see how it's performing by clicking "sponsored" underneath the post itself.
This inaugural episode of Business Matters explores the subject of leadership with former Air Force Brigadier General John Michel, the Chief Strategy & Innovation Officer and President of MV International.