Facebook may not be the core of your professional social network, but you should be doing these things on Facebook to get connected, get protected and get ahead.
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It's easy for content to get lost in the Facebook shuffle, especially since Facebook's algorithms play a role in what people see and don't see. If you have a particularly important post, you can give it more presence by promoting it -- for a fee. Suppose, for example, you post that you are looking for a new job, along with a photo and link to your e-portfolio. For about $7 you can promote that post, and see how it's performing by clicking "sponsored" underneath the post itself.