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The Twitterverse is known for generally looking down on sales and marketing messages. Likewise, when a C-level exec turns the keys to her Twitter account over to an intern, it's usually pretty obvious -- followers want genuine interaction. Those lead the reasons why Techaisle's Anurag Agrawal follows Padmasree Warrior, Cisco's CTO. "She tweets regularly and provides good information about what is happening at Cisco without being salesy," Agrawal says. He's not alone in his pick: More than 1.4 million people follow Warrior's tweets.
SaaS As Innovation Driver?Software as a service is the clear No. 1 way enterprises consume cloud. InformationWeek's SaaS Innovation Survey reveals three tips to get the most from SaaS: Make it a popularity contest. Have an escape plan. And remember that identity is the new perimeter.
InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?