Cloud // Cloud Storage
01:31 PM
Doug Henschen
Doug Henschen
Connect Directly

12 Enterprise IT Resolutions For 2012

From taking mobile to the next level to preparing for a hybrid cloud world, we offer a dozen suggestions for moving toward progressive IT.
9 of 12

The trends toward mobile computing, social computing, advanced analytics, and the use of big data have all put a spotlight on the relationship between IT and marketing. In fact, in all too many cases, marketing departments are working around and ahead of their IT departments. It is incumbent upon you to make sure that IT is part of the solution, not part of the problem.

At Vail Resorts, the CEO, CMO, and CIO Robert Urwiler worked together to dream up and develop EpicMix, a mobile app that lets the resort's skier and snowboarder customers track their runs, share vertical-feet and distance stats along with photos via Facebook, and connect with friends who are also on the mountain. Urwiler urges his peers find their version of EpicMix by working collaboratively with CMOs.

CMOs need support from IT now more than ever because they're totally dependent upon data-driven analyses. Marketers are frustrated by gaps in measurability across call centers, e-commerce websites, and various channels used for advertising and promotion. Many try to fill those gaps by way of rogue IT expenditures because they don't trust (or can't wait for) their own IT departments. It's high time for IT pros to work more closely with their marketing colleagues to deliver the requisite data management and analytic modeling skills.

Recommended Reading

Get Close To Customers Through Social Media

Office 365 Vs. Google Apps: Top 10 Enterprise Concerns

Microsoft Upgrades Flagship ERP Suite

Web Vs. Native Development: There's No Winner

Hadoop Spurs Big Data Revolution

12 Top Big Data Analytics Players

IT And Marketing: How Digital Media's Changing The Relationship

Research: 2012 BI and Information Management Trends

10 Lessons Learned By Big Data Pioneers

9 of 12
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Leo Regulus
Leo Regulus,
User Rank: Apprentice
12/27/2011 | 8:28:49 PM
re: 12 Enterprise IT Resolutions For 2012
New Year's Resolutions

No Smoking, No Drinking, No Shoveling Snow and NO SLIDE SHOWS!
Google in the Enterprise Survey
Google in the Enterprise Survey
There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of October 9, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll