Big Data // Big Data Analytics
08:31 AM
Doug Henschen
Doug Henschen
Connect Directly
Repost This

5 Cloud App Trends To Expect In 2013

We'll see more mobile options and embedded analytics, of course, but surprises will include growth in financial apps and big-data insights.

Financial apps emerge in the cloud. Cloud-based financial apps are growing in number and seeing healthy demand. Cloud suite vendors Workday and NetSuite provide the general ledger and accounting functionality associated with ERP systems. The same is true of, minority owned by and majority owned by European ERP firm Unit4.

On-premises giants Oracle and SAP seem to be waking up to the threat. Oracle introduced cloud-ready Oracle Fusion Financials in late 2011, and SAP released Financials OnDemand in November. The latter is based on functionality from the SAP Business ByDesign suite, and it's likely to be paired with SAP SuccessFactors human capital management applications to answer the competitive threat from Workday.

For a deeper level of planning and budgeting functionality in the cloud, look to pure-play financial performance management vendors such as Adaptive Planning, Anaplan, Host Analytics, and Tidemark. Adaptive Planning, founded in 2003, has more than 1,200 customers and 30,000 users, and in 2012 it acquired cloud business intelligence vendor MyDials to bolster its dashboarding capabilities. Host Analytics, founded in 2000, has deep CFO-oriented functionality, including consolidation, and it's the second-largest vendor in this group, with more than 800 customers and 14,000 users. Anaplan and Tidemark are fast-growing startups. SAP and Oracle are just starting to bring performance management functionality into the cloud, so check their roadmaps if you're inclined to stick with your on-premises software vendor.

[ Want more on what to expect in the coming year? Read Outlook 2013 in our latest, all-digital issue. ]

Financial apps may never become as pervasive as CRM in the cloud, but the increasingly global nature of even midsized organizations -- with income streams and financial management needs on several continents -- makes cloud-based deployment an attractive option.

Big data adds benchmarking value. A few cloud vendors have recognized that they're sitting on an incredibly valuable asset: the data generated by their many customers. The trick is aggregating this information in a secure, de-identified way such that it can't be traced back to a particular customer. This idea is not new. ERP vendors and user groups have collected and aggregated data for years in order to compile benchmark statistics. It's usually a data-swap affair in which you agree to provide your own data to the aggregated pool in exchange for access to the average and best-in-class statistics across your industry.

SuccessFactors jumped on the benchmarking bandwagon even before it was acquired by SAP, tapping into aggregated data from thousands of cloud customers to deliver by-industry employee, departmental and total-workforce metrics such as operating profit per full-time employee, the turnover rate among top-performing employees, internal hiring rate and voluntary termination rates. Workday recently announced plans for a Workday Big Data Analytics offering, set for release in the second half of 2013, that will bring third-party data sources into the analysis without complex ETL requirements. The more data you can bring to an analysis, the more accurate it's likely to be, so we like the idea of big-data-enabled benchmarking.

These are five cloud apps that we'll be watching in 2013, and given Oracle's plan to acquire Eloqua, announced just last week, there's one more trend to watch in 2013: continued acquisitions of cloud-based marketing automation and marketing analytics companies. That trend started with IBM's purchase of Unica a few years ago, and since then SAS, Teradata, Oracle, and others have jumped on the bandwagon. As we see it, most of the demand for marketing applications is in the cloud.

Cloud computing, virtualization and the mobile explosion create computing demands that today’s servers may not meet. Join Dell executives to get an in-depth look at how next-generation servers meet the evolving demands of enterprise computing, while adapting to the next wave of IT challenges. Register for this Dell-sponsored webcast now.

2 of 2
Comment  | 
Print  | 
More Insights
Threaded  |  Newest First  |  Oldest First
User Rank: Apprentice
1/2/2013 | 4:32:20 PM
re: 5 Cloud App Trends To Expect In 2013
Interesting list, definitely agree that cloud-based financial apps on the rise
User Rank: Apprentice
1/2/2013 | 6:01:11 PM
re: 5 Cloud App Trends To Expect In 2013
SAP is indeed getting its act together viz. In addition to rapid deployment solutions for hybrid cloud, here are its own 2013 cloud predictions: About me:
User Rank: Author
1/2/2013 | 8:56:49 PM
re: 5 Cloud App Trends To Expect In 2013
"users naturally want reporting and dashboarding options right in the context of the apps they use every day." I agree with Doug on this point.
Laurianne McLaughlin
User Rank: Apprentice
1/4/2013 | 7:11:33 PM
re: 5 Cloud App Trends To Expect In 2013
Great piece, Doug! Lots of good stuff in here, most of which I agree with, especially what you say about configuration options and the need for simplified development approaches. I wonder what you think, though, about how organizations will battle security issues in 2013?

Seems to me that next generation application development will focus on resiliency security and reliability, from the ground up. It will no longer be acceptable to consider security as an after-thought and developers will need to build security features into applications from the start. Users will naturally gravitate towards the concept of GǣMy Cloud,Gǥ a safe and secure environment that caters for the specific requirements of their industry ecosystem.
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.