Government // Enterprise Architecture
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9/20/2011
11:39 AM
Thomas Claburn
Thomas Claburn
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9 Markets Google Wants To Rule

As Google chairman Eric Schmidt prepares to face a Senate panel on antitrust issues, take a look at 9 key markets where Google seeks mastery.
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Local search used to be a market below Google's radar, where vertical search companies could thrive. Then a few years ago, Google recognized the value of local search and started to build out its local search capabilities. It later became clear that local, social, and mobile intersected, and Google put Marissa Mayer in charge of its geo and local products, an area that the company has characterized as "crucial to our users and the future of Google."

With the recent acquisition of Zagat, Google's obvious interest in local has become even more apparent.

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