Government // Enterprise Architecture
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9/20/2011
11:39 AM
Thomas Claburn
Thomas Claburn
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9 Markets Google Wants To Rule

As Google chairman Eric Schmidt prepares to face a Senate panel on antitrust issues, take a look at 9 key markets where Google seeks mastery.
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Google is at its heart an advertising company and TV is a lucrative advertising market. The two were made for each other, even if Google TV 1.0 fell flat in the marketplace. If Google can take any comfort in its unsuccessful attempt to reinvent TV, it's that Apple has also had difficulty with its TV "hobby."

While Apple will undoubtedly make some progress in the TV market by leveraging iCloud and iTunes, Google has YouTube, Android, and the Android developer community to put wind in its sails. If Apple opens Apple TV to developers, then it's going to be a much more competitive race.

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