In a letter posted to the company's web site, Apple CEO Tim Cook has apologized to customers for "the frustration" caused by the disappointing experience of Apple Maps on the iPhone 5 and iOS 6. The letter suggests that customers use alternatives such as Bing, MapQuest and Waze, or use Google or Nokia maps.
The letter hints at an excuse by stating that the initial version of Maps, which was released with the first version of iOS, was disappointing for Apple, and that they wanted to provide a better version with everything that the iOS 6 version promises, and they had to build this from the ground up. Whether and how this was the reason for the quality of the current version is not explicitly stated.
As Apple has been claiming for days, it states that the quality of Apple Maps will improve as more people use it, and the number of people using it is high: "There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations."
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
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