Bing Search Share Rises, Google And Yahoo Slip - InformationWeek
IoT
IoT
Infrastructure // PC & Servers
News
8/18/2009
07:32 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
IP Intelligence: The Utility Player for Your Online Business
Aug 31, 2017
Join us as we explore the many benefits of IP Intelligence, and how you can use IPI to improve you ...Read More>>

Bing Search Share Rises, Google And Yahoo Slip

Summer, usually a slow time for search, has given Microsoft something to smile about: The company's Bing search engine gained market share.

Microsoft's share of the U.S. search market grew slightly in July, while Google and Yahoo experienced slight declines.

Of the 13.6 billion U.S. searches conducted in July, 64.7% were conducted through Google sites, a 0.3 percent point decline from June, according to ComScore.

Yahoo sites in July served 19.3% of those searches, also a 0.3 percentage point decline from the previous month.

Microsoft Bing's search share increased by half of a percentage point in July. Its gain accounted for most of what Google and Yahoo lost. Microsoft sites served 8.9% of U.S. searches last month.

As a percentage change, Google's search query total fell by 4%, Yahoo's fell by 5%, and Microsoft's increased by 2%.

Ask and AOL accounted for 3.9% and 3.1% of the search market in July, respectively.

ComScore's search share figures do not include searches related to mapping, local directory, and user-generated video sites.

While any gain is good news, Microsoft still has a long way to go. In February, prior to Bing's launch, ComScore put Microsoft's share of the U.S. search market at 8.5%.

In terms of worldwide search market share, Google processed 78.45% of all searches in July, according to NetApplications. Bing had 3.17%, behind China's Baidu (8.87%) and Yahoo (7.15%).

Not only does Microsoft have a lot of ground to cover before it draws even with Google, but it also faces a competitor that isn't standing still.

Google last week unveiled a developer preview of its new Web search architecture called "Caffeine." The search leader clearly has no intention of letting Bing's gain go unchallenged.

Discover what UBM, InformationWeek's parent company, learned from its deployment of social networking and collaboration software in a Webcast on Aug. 19. Find out more and register.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll