Cisco Introduces Social Customer Care Tool - InformationWeek
IoT
IoT
Government // Enterprise Architecture
News
1/13/2011
04:33 PM
50%
50%
RELATED EVENTS
Using Threat Data to Improve Your Cyber Defense
Aug 10, 2017
Attend this webinar to learn how you can determine which threats pose the greatest danger to your ...Read More>>

Cisco Introduces Social Customer Care Tool

SocialMiner provides analytics that can guide corporate response to Tweets, Facebook posts, and other social media interactions with customers.

Cisco Umi
Slideshow: Cisco Umi Takes Telepresence To The Home
(click image for larger view and for slideshow)

Cisco introduced on Thursday a social media analytics tool called SocialMiner aimed at helping customer relations managers respond intelligently to what consumers do on social networks.

SocialMiner provides a dashboard that integrates with several social networks and Cisco's Finesse social customer care BI software.

In a press conference held through its Telepresence system, Cisco had Zone Labs CEO Petter Etholm describe how he used SocialMiner and his success. Much of what he said was repeated from a blog post Cisco posted Wednesday

Etholm emphasized that Zone Labs did a lot of study before proceeding, learning what Twitter or Facebook posts it should respond to, and what standard responses should be tried. It also enlisted in-house experts, including founder Barry Sears, to create an escalation system for social customer engagement. About one-third of the company's employees are engaged in customer service, he said.

Using the tool, customer service agents can monitor what is being said about them online and respond proactively. Respond to concerns about user privacy, Cisco executives noted that agents only respond to public posts, and Etholm said young consumers have developed a detailed netiquette in using social networks that companies must follow in order to succeed.

Cisco product manager Ruchi Gupta demonstrated the tool, working through a scenario with Marsal Gavalda of Nexidia, a Cisco partner working on speech analytics. Nexidia does real time speech analytics, so as a phone conversation progresses, they analyze it, which tips off business rules in Cisco Finesse.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll