Demo Day 2, Part 3: Personalized Media Delivery - InformationWeek
IoT
IoT
Mobile // Mobile Applications
Commentary
9/26/2007
01:12 PM
Art Wittmann
Art Wittmann
Commentary
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Demo Day 2, Part 3: Personalized Media Delivery

This is an interesting group. Half are finding ways to overload you with information; the other half are providing ways to manage that overload.

This is an interesting group. Half are finding ways to overload you with information; the other half are providing ways to manage that overload.Real Time Content: Create and edit video ad, then push it out as personalized content. Personalized ads are made by creating numerous clips that are assembled in real time based on who or where the viewer is coming from. The system also tracks the performance of the ads. Pretty cool stuff.

MatchMine: Tracking attributes about user tastes in movies, music, blogs, and TV. No personal data is stored and users decide who they share their data with. There's an API that lets external developers tap into your tastes so that you get content that you'll like on their Web sites. So far, three external partners have signed up.

MuseStorm: Allows marketers to engage customers in a variety of applications for the Web, desktop, or mobile. Creating the applications is like building a PowerPoint presentation. Claims CBS as its marquee customer

Generate: Media service or tool bar, Gclick service finds facts on companies and people. Sort of a qualified search that's specific to business relevant information.

mSpoke: It's product, FeedHub, learns your reading habits and preferences and gives you the most appropriate content from your RSS feeds. If it works, it solves a huge problem.

That's it for me from Demo!

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll