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5/27/2009
08:33 PM
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Google Automates Apps With Scripting System

Search giant expects enterprise users to employ Google Apps Scripts for scheduling and procurement, transportation planning, and other business automation functions.

At Google's developer conference on Wednesday, representatives of the company's enterprise group and of several of its enterprise partners introduced a forthcoming scripting system for Google Apps and made the case for cloud computing in a corporate environment.

Matt Glotzbach, product management director for Google's enterprise group, said he had been discussing the extent to which Google's developer conference was relevant for businesses and came to the conclusion the distinction between consumer and corporate computing has blurred.

"The line between consumer and enterprise development has completely grayed," he said.

That's not to say that Google dismisses enterprise concerns. Many of the common worries voiced about Google's cloud computing model were mentioned -- the fact some see Google's beta label as a sign its products are unreliable, the perception that Google doesn't offer service level guarantees, and fears about security in the cloud.

Glotzbach dealt with them all. The beta stigma, he said, is an issue Google is aware of, noting that Google's paid offering, Google Apps Premier Edition, isn't designated beta. Google does offer a service level agreement, he said. And worries about security will ease, he insisted, just as people learned to trust banks with their money and to stop keeping cash beneath their mattresses.

Though the line between consumer and enterprise computing may be unclear, Google recognizes the need to meet enterprise-specific requirements. So it was that product manager Jonathan Rochelle introduced Google Apps Script, a new scripting system for Google Apps.

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