Google Begins Testing AdSense For Games - InformationWeek
IoT
IoT
Data Management // Big Data Analytics
News
10/8/2008
02:45 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%
RELATED EVENTS
[Cybersecurity] Costs, Risks, & Benefits
Feb 28, 2017
How much should your organization spend on information security? What's the potential cost of a ma ...Read More>>

Google Begins Testing AdSense For Games

To be eligible, publishers must generate a minimum of 500,000 game plays per day and receive at least 80% of their traffic from the U.S. or the U.K.

Google on Wednesday began offering a limited number of online game publishers the opportunity to earn ad revenue by participating in a beta test of its AdSense advertising program for games.

"As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue," Google ad product marketing manager Ryan Hayward said in a blog post. "You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you'll also see contextually targeted text and image ads based on content and demographic information."

The beta test is open only to established game publishers. To be eligible, publishers must generate a minimum of 500,000 game plays per day and receive at least 80% of their traffic from the U.S. or the U.K. At some point in the future, the program is likely to open to less successful game publishers.

According to a study commissioned by Massive, the in-game ad company that Microsoft bought in 2006, gamers like in-game ads if they're done tastefully. It remains to be seen how modern brands can be tastefully promoted in nonmodern environments like Blizzard's World Of Warcraft. For casual Web-based games, however, this shouldn't be an issue.

Google answered Microsoft's acquisition of Massive in March 2007 when it announced that it had acquired Adscape Media, another in-game advertising company, for an undisclosed sum. The beta testing of AdSense for Games represents the first fruit of that deal.

The Yankee Group last year said that global advertising in video games reached $77.7 million in 2006. It predicted that figure will reach $971.3 million by the end of 2011. Such numbers, however, seem optimistic in light of the current global financial crisis.

Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll