Big Data // Big Data Analytics
News
10/8/2008
02:45 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Google Begins Testing AdSense For Games

To be eligible, publishers must generate a minimum of 500,000 game plays per day and receive at least 80% of their traffic from the U.S. or the U.K.

Google on Wednesday began offering a limited number of online game publishers the opportunity to earn ad revenue by participating in a beta test of its AdSense advertising program for games.

"As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue," Google ad product marketing manager Ryan Hayward said in a blog post. "You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you'll also see contextually targeted text and image ads based on content and demographic information."

The beta test is open only to established game publishers. To be eligible, publishers must generate a minimum of 500,000 game plays per day and receive at least 80% of their traffic from the U.S. or the U.K. At some point in the future, the program is likely to open to less successful game publishers.

According to a study commissioned by Massive, the in-game ad company that Microsoft bought in 2006, gamers like in-game ads if they're done tastefully. It remains to be seen how modern brands can be tastefully promoted in nonmodern environments like Blizzard's World Of Warcraft. For casual Web-based games, however, this shouldn't be an issue.

Google answered Microsoft's acquisition of Massive in March 2007 when it announced that it had acquired Adscape Media, another in-game advertising company, for an undisclosed sum. The beta testing of AdSense for Games represents the first fruit of that deal.

The Yankee Group last year said that global advertising in video games reached $77.7 million in 2006. It predicted that figure will reach $971.3 million by the end of 2011. Such numbers, however, seem optimistic in light of the current global financial crisis.

Comment  | 
Print  | 
More Insights
6 Tools to Protect Big Data
6 Tools to Protect Big Data
Most IT teams have their conventional databases covered in terms of security and business continuity. But as we enter the era of big data, Hadoop, and NoSQL, protection schemes need to evolve. In fact, big data could drive the next big security strategy shift.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.