Mobile // Mobile Applications
News
3/26/2009
06:25 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Google Enhances Tools For Web Hosts

The company is now offering hosting companies access to more search and advertising services.

Continuing its effort to serve Web site owners through their Web hosting providers, Google on Thursday expanded the set of tools it offers to hosting services.

Google made its Webmaster Tools, which help Web site owners optimize their sites and increase traffic, available to hosting providers last July.

Under the name Google Services for Websites, the company is now offering hosting companies access to more search and advertising services, and also ensuring its continued access to data about how people are using the Web.

"Today, we're releasing Google Services for Websites, a few more tools that your hosting company can now enable to help you improve your Web site," said Google group product manager Rajat Mukherjee in a blog post. "This expanded program includes Webmaster Tools, AdSense, Custom Search, and Site Search, making it easier to drive traffic to your site, monetize your site through the Google ad network, and add various search capabilities to help your visitors find information on your site faster."

AdSense is Google's advertising program for publishers. It allows Web site owners to place Google ads on their sites and share ad revenue with Google. Custom Search allows site owners to create a custom search engine that searches one or several sites. Site Search is a paid version of Custom Search that doesn't include ads and allows more flexible formatting to accommodate businesses that want their branding on their customized Google search engine.

Through Google Services for Websites, Web hosting companies will be able to offer customers the ability to deploy Google services with only a few clicks. And hosting companies that enroll in the Google Affiliate Network can collect referral fees for customers who sign up for AdSense or upgrade from Google Custom Search to Google Site Search.


InformationWeek has published an in-depth report on rich Internet applications. Download the report here (registration required).

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.