Mobile // Mobile Applications
05:46 PM
Thomas Claburn
Thomas Claburn
Connect Directly

Google Insights Forecasts the Future

Google has enhanced Google Insights for Search, its search term data analysis tool, to help users see into the future.

Google has enhanced Google Insights for Search, its search term data analysis tool, to help users see into the future.Now available in 39 languages, Google Insights for Search includes a new forecasting feature that can extrapolate a search term's future popularity based on its past performance.

For search terms with a lot of historical data, Google Insights for Search can project a likely trend. It's not a perfect prediction of what's to come, but it may be useful in certain circumstances.

Google has also added an animated map that allows users to see how search query volume changes over time in specific geographic regions.

Graphs generated using Google Insights for Search can be presented on any Web page or iGoogle page using an embeddable gadget. This is particularly use for tracking the ebb and flow of online discussion about a particular topic.

The trend for "Microsoft," for example, doesn't look promising, particularly when compared to "Google."

(Note that the forecast trend -- represented with a broken line when Google Insights for Search is accessed on Google's Web site -- isn't visible on the embedded chart.)

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.