Google Launches Display Ad Design Tool - InformationWeek
IoT
IoT
Mobile // Mobile Applications
News
10/16/2008
06:32 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Threat Intelligence Overload?
Aug 23, 2017
A wide range of threat intelligence feeds and services have cropped up keep IT organizations up to ...Read More>>

Google Launches Display Ad Design Tool

Yahoo has traditionally been stronger in display advertising, which includes banner ads, video ads, and rich media ads.

Google on Wednesday released the AdWords display ad builder, an online display ad-creation tool.

"This new tool lets you create customized display ads with your own text, images, and logo," said Trevor Claiborne, Google's associate product marketing manager, in a blog post. "You can also change colors and backgrounds. The tool can create ads to fit all possible placements across the Google content network, including video and game placements. The display ad builder is available now to all advertisers in the U.S. and Canada."

While Google dominates the text-based search advertising business, Yahoo has traditionally been stronger in display advertising, which includes banner ads, video ads, and rich media (i.e., Adobe Flash) ads.

According to eMarketer, Google will capture a negligible share of the U.S. display advertising market in 2008, compared with Yahoo's 29.3% share. Google is expected to win 73.5% of the U.S. paid search market this year, compared with Yahoo's 13.3%.

Yahoo's display ad business is one of the main reasons that Microsoft has been, and perhaps still is, interested in acquiring Yahoo.

Google purchased DoubleClick to get into the display ad business. On Thursday, Google put David Rosenblatt, the former CEO of DoubleClick, in charge of its display advertising group.

In a conference call for investors Thursday to announce its third-quarter financial results, Google co-founder Sergey Brin said Google saw lots of opportunities to improve display advertising but acknowledged that his company's efforts would probably take a few years to mature.

Google, he said, has been "working hard on display ads."

Earlier this month, Google began offering a limited number of online game publishers the opportunity to earn ad revenue by participating in a beta test of its AdSense advertising program for games.

During the conference call, Brin said that about 200 million people play online games every week and that Google's network reaches about 10% of them.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll