Google isn't merely taking aim at the iPhone. It has set its sights on iTunes, the technology that Apple relies on to control the flow of data on the iPhone and to limit the interoperability of competitors' devices.
Google isn't merely taking aim at the iPhone. It has set its sights on iTunes, the technology that Apple relies on to control the flow of data on the iPhone and to limit the interoperability of competitors' devices.At the Google IO developer conference, Vic Gundotra, VP of engineering, revealed that Google had acquired Simplify Media, a start-up that makes software to stream music between different devices and from the Web.
Google plans to begin selling music through a future Web-based version of the Android Market and to enable Android users to stream music on their computers to their Android phones.
Gundotra didn't say when this capability would come to the Android operating system. But the announcement reveals a vulnerability in Apple's elegant, carefully controlled universe: Apple has no apparent cloud strategy.
It has nothing to match Google's infrastructure, computing power that's evident in Google's increasingly sophisticated real-time translation and voice recognition capabilities.
Apple has plans for the cloud: It's been building a $1 billion data center in North Carolina. But Google has a lot of data centers and formidable network infrastructure. And that's making a difference in the kinds of services Android can provide.
Apple's purchase of online music service Lala suggests that the company has plans to take iTunes to the Web in some form. It had better hurry. In focusing on how to keep control of its platform, Apple risks becoming irrelevant in the cloud.
Perhaps more will be revealed at Apple's upcoming developer conference.
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