Google Widens Latitude - InformationWeek
IoT
IoT
Mobile // Mobile Applications
Commentary
5/4/2009
07:39 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
How Cloud Can Streamline Business Workflow
Jul 11, 2017
In order to optimize your utilization of cloud computing, you need to be able to deliver reliable ...Read More>>

Google Widens Latitude

In what might be mistaken as an effort to ensure the continued employment of privacy advocates, Google on Monday expanded the ways its Latitude location data can be used.

In what might be mistaken as an effort to ensure the continued employment of privacy advocates, Google on Monday expanded the ways its Latitude location data can be used.Google Talk users can now share their Latitude location though a status message displayed to their Google Talk or Gmail chat contacts.

And the company also introduced the Google Public Location Badge, for displaying one's location on a blog or other Web page.

Latitude users can reveal the city they're in or they can be more specific. If you have a stalker or aspire to that sort of notoriety, think twice before broadcasting you location.

"Please be aware that by enabling this badge your location will be available for everyone to see; you cannot decide who gets to see it," cautions Google engineer Chris Lambert in a blog post. "If you want to have more privacy, you can select 'city-level location' or choose to 'disable' the badge altogether."

It's interesting technology but I have to say I'm puzzled as to its utility beyond assisting with ad targeting. I just can't see using it to locate a friend or to let a friend know where I am. Text messages work just as well, with more precision and with fewer privacy implications.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll