Mobile // Mobile Applications
Commentary
9/22/2005
04:31 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

GoogleTV

Do you have "experience developing or launching products in one or more of the following areas: interactive TV, set-top-boxes, personal video recorders, video-on-demand, IP TV or cable TV technologies"? If so there may be a job waiting for you at Google, particularly if you're a computer science PhD. Google, it seems, is searching for someone to "provide leadership o

Do you have "experience developing or launching products in one or more of the following areas: interactive TV, set-top-boxes, personal video recorders, video-on-demand, IP TV or cable TV technologies"?

If so there may be a job waiting for you at Google, particularly if you're a computer science PhD.

Google, it seems, is searching for someone to "provide leadership on product vision and execution of projects that enable using Google's search and advertising technologies to enhance users’ Television viewing experience."

Google of course is first and foremost an advertising company, inasmuch as that sort of definition means anything these days. Television meanwhile is a much beloved advertising medium that offers very poor metrics -- Nielsen ratings, gathered by user diaries, aren't exactly the most accurate figures. Just imagine how useful it would be to advertisers to have a TV that reported what users were watching and buying as a result of ads.

There are probably many other Internet/TV convergence scenarios being considered as well.

GoogleTV will run very well on Google's fiber optic network, in conjunction with Google's telephony service. And why not throw in Google WiFi too, for maximum coverage.

Such grand ambitions beg the question: which industries five years hence will be Google-free?

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A UBM Tech Radio episode on the changing economics of Flash storage used in data tiering -- sponsored by Dell.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.