Hearsay Social: Not Just Facebook For The Enterprise
Startup helps companies use public social media tools to connect with customers, but with an added level of control. Check out our video coverage from InformationWeek 500 and learn more on our upcoming episode of Valley View.
The social enterprise space is littered with exciting companies. Stop
me if you've heard this pitch: "We're like Facebook, but for the
enterprise." So it's often hard to sort out the differences between
all of these companies, and which is in the best position to help your
organization reach its goals--which, by the way, are just as complex
(internal collaboration, customer relationships, sentiment analytics
and so on).
We've been inviting many of these companies to come pitch us--on
stage, with video demonstrations and more. Hearsay Social is firmly rooted
in enterprise social, and it is also firmly rooted in helping sales
organizations and other business entities engage with customers using
traditional, public-facing social media, with the typical controls
you'd expect in the enterprise. Indeed, Hearsay counts many household
names, including some financial services companies, as customers.
Clara Shih, the company's co-founder and CEO, wrote the first Facebook
business app (Faceconnector), and then wrote a well-travelled book
called "The Facebook Era: Tapping Online Social Networks to Market,
Sell, and Innovate," before starting Hearsay, along with co-founder and
CTO Steve Garrity.
Garrity recently participated in our startup session at the
InformationWeek 500 conference. You can watch it in the video embedded
below. But you can also tune into Valley
View, our online live web TV show October 24 at 11 am PT and watch
him give an even faster-paced elevator pitch, live! (We'll have more
startups--including Taptera (enterprise mobile applications) and
Alteryx (big data), and we'll feature conversations with Cisco CEO
John Chambers and Oracle President Mark Hurd. We'll also feature a
special report from CRN, exploring the tech
companies that milked U.S. stimulus dollars. You can also register for
the October Valley View show and have a chance to win some
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InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?