Mobile // Mobile Applications
Commentary
3/15/2007
07:11 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

If Viacom Wins Its Case Against Google

Viacom's lawsuit against Google for copyright infringement probably will be withdrawn when Google blinks and offers Viacom a major portion of the ad dollars it brings in hosting Viacom content. But on the off chance that the case makes it to trial and Viacom wins, Google should argue that any damages get reduced by the value of the traffic Google has sent Viacom's way, not to mention the brand awareness Google ha

Viacom's lawsuit against Google for copyright infringement probably will be withdrawn when Google blinks and offers Viacom a major portion of the ad dollars it brings in hosting Viacom content.

But on the off chance that the case makes it to trial and Viacom wins, Google should argue that any damages get reduced by the value of the traffic Google has sent Viacom's way, not to mention the brand awareness Google has helped foster for Viacom by presenting Viacom programming that users have uploaded to YouTube.My guess is that if the calculations are made, Viacom will come out owing Google money for all the marketing exposure it has provided.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.