Microsoft Office For iPad Faces Many Challenges - InformationWeek
Government // Enterprise Architecture
11:43 AM
Michael Endler
Michael Endler
Connect Directly
Faster, More Effective Response With Threat Intelligence & Orchestration Playboo
Aug 31, 2017
Finding ways to increase speed, accuracy, and efficiency when responding to threats should be the ...Read More>>

Microsoft Office For iPad Faces Many Challenges

Microsoft can still win with an iPad version of Office, but only if the touch interface is exceptional.

Google Apps To Microsoft Office 365: 10 Lessons
Google Apps To Microsoft Office 365: 10 Lessons
(click image for larger view and for slideshow)
Retiring Microsoft CEO Steve Ballmer confirmed this week during a talk at the Gartner Symposium that a native version of Microsoft Office is coming to the iPad. There's a legitimate argument that Microsoft has hurt itself by waiting this long. But with Ballmer promising a revamped, touch-oriented UI rather than the sort of simple port found in Windows RT, Microsoft could still win big with Office on the iPad -- as long as the new interface is exceptional.

In an email interview earlier this month, Forrester analyst David Johnson summarized the challenge Microsoft faces in arriving so late to the game: "Microsoft's strategy of not delivering a useful Office product on iOS, ostensibly to preserve the Windows franchise (but also probably because it's a significant engineering effort) is limiting the freedom of consumers to choose the devices and operating systems that they want."

Johnson added that because natively using Office on a tablet demands embracing Windows 8 or Windows RT, many are simply exploring Office alternatives.

These alternatives pose a limited but significant threat. Office will remain the enterprise productivity standard for the foreseeable future, so a large user base is sure to greet an iPad-optimized version, whenever it arrives. But consumer adoption, and thus BYOD implications, could be another story.

[ What's in store for iOS and Android fans of Office? Read Microsoft's Office For iOS, Android Dilemma. ]

Apple is now offering free downloads of its iWork suite with the purchase of new iOS devices, for example, a move that is surely increasing the Office competitor's market share by leaps and bounds. Analysts told InformationWeek last month that although iWork isn't an Office-killer, it could still disrupt Microsoft's monopoly; documents might originate in the workplace via Word or Excel, but as soon as an employee wants to peruse or modify those documents at home, they could easily end up in iWork.

Make no mistake, Microsoft still stands to earn billions from the eventual release. But by waiting, it also might have left billions on the table. If the company had already released an iPad-optimized version of Office, its market position would likely be unassailable across all platforms, from mobile to desktop to the cloud. Revenue from mobile-friendly Office 365, already increasing at an impressive clip, might also be higher, which could in turn feed Windows Azure and other emerging profit streams. Microsoft might have been forgiven for leaving these opportunities untapped had its Office strategy motivated sales of Windows tablets -- but that hasn't yet been the case.

The alpha variable is how good Office on the iPad will be. As Johnson noted, creating a touch-oriented Office UI is a significant engineering challenge. Ballmer lightly alluded to as much at Gartner's event.

For all the radical interface changes in Windows 8, much of Microsoft's sales pitch has involved treating tablets more like laptops, rather than -- like Apple -- treating them as a distinct tool. Excluding the obvious difference in screen size, using Office on a Surface tablet is basically the same as using it on a desktop. Microsoft should be farther into the process than it is, but it's still encouraging to hear Ballmer emphasize the importance of creating a new interaction model.

1 of 2
Comment  | 
Print  | 
More Insights
Oldest First  |  Newest First  |  Threaded View
<<   <   Page 2 / 2
User Rank: Strategist
10/22/2013 | 5:16:14 PM
re: Microsoft Office For iPad Faces Many Challenges
"but as soon as an employee wants to peruse or modify those documents at home, they could easily end up in iWork"... Well, in our workplace if that happened they'd have to convert/re-work back into Office format. We will not support I Work.
User Rank: Apprentice
10/22/2013 | 8:19:16 PM
re: Microsoft Office For iPad Faces Many Challenges
Some comments by one of my colleagues Doug Brashear at NavigationArts:
<<   <   Page 2 / 2
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll