In May 2005, Kinaxis, formerly Webplan, capped a year of more than 80 percent customer growth and more than 200 percent growth in software licensing revenue with a name change and the launch of a new set of deployment services designed to accelerate implementation of the company's RapidResponse supply chain management solution. Ventana Research believes Kinaxis' growth stems from rising adoption of performance management best practices by companies looking to improve supply chain and manufacturing effectiveness.
More and more manufacturers and distributors are realizing that their demand, supply, capacity and product balancing decisions may engender unintended consequences. Operational success increasingly is defined by how fast an organization can respond to volatile customer demands and global supply conditions. Many manufacturers, especially in the electronics sector, don’t know exactly what to execute until the start of each day, so success is contingent on effective decision-making. Supply chain performance management solutions like RapidResponse minimize such problems by scoring plans and providing alternate scenarios within the context of an organization's overall performance improvement objectives. Ventana Research believes organizations looking for technology to support operational performance management should evaluate currently available offerings, including those from Kinaxis. These offer a path to an integrated solution and provide a key building block for overall performance management.