Cloud // Software as a Service
News
10/17/2011
09:00 PM
Connect Directly
LinkedIn
Twitter
Facebook
Google+
RSS
E-Mail
50%
50%

Salesforce CEO Benioff To Enterprise:Pay Attention To Facebook

Marc Benioff applauds Facebook, Spotify, saying the enterprise should pay close attention. He also takes a shot at virtualization.

Salesforce.com CEO Marc Benioff, fresh off his public tiff with Oracle CEO Larry Ellison, was a bit more subdued here at Web 2.0 Summit in San Francisco on Monday, but also more magnanimous, especially toward the today's Internet innovators, saying that he was paying great attention to Facebook in particular, but also Spotify (see photo of Marc Benioff with Spotify backer Sean Parker below).

Photo

To the enterprise Benioff said that the Facebook model is interesting, calling it the "vision and execution of the next consumer operating system . . . everything I want in a consumer OS is in Facebook." People are spending more time on Facebook than on the Internet, Benioff said, and that trend is accelerating. It's where enterprise customers are going and where employees are learning about collaboration, he continued, pointing out that Salesforce.com's acquisition of Heroku last year was in response to customers who wanted to build a presence on social networks.

Benioff said it is a time of Enterprise Spring (alluding to the Egyptian Spring), where enterprise end users and corporate customers have a greater voice. He pointed to the latest Netflix fiasco, at the end of which the Netflix customers ultimately prevailed. He said that Salesforce.com purchased Radian6, a social analysis platform, in response to the trend toward sentiment analysis -- which Benioff called "the most exciting opportunity in enterprise software that I've seen."

Finally, Benioff, never one to let an opportunity go by without a quick competitive shot, took aim at virtualization companies, lumping them into his idea of "the false cloud" saying that cloud means multi-tenant application architectures, not just some virtual machine running in the data center.

Comment  | 
Print  | 
More Insights
8 Steps to Modern Service Management
8 Steps to Modern Service Management
ITSM as we know it is dead. SaaS helped kill it, and CIOs should be thankful. Here’s what comes next.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July10, 2014
When selecting servers to support analytics, consider data center capacity, storage, and computational intensity.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.