The Promise Of Data Warehousing Made Easy - InformationWeek
IoT
IoT
Mobile // Mobile Applications
Commentary
7/23/2007
05:56 PM
John Foley
John Foley
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

The Promise Of Data Warehousing Made Easy

Is it possible to build a multi-terabyte data warehouse in less than an hour? That's the pitch made by two-year-old Dataupia, which today revealed partnerships with AMD, Informatica, and a dozen other tech companies. But if it sounds too good to be true, well, you know.

Is it possible to build a multi-terabyte data warehouse in less than an hour? That's the pitch made by two-year-old Dataupia, which today revealed partnerships with AMD, Informatica, and a dozen other tech companies. But if it sounds too good to be true, well, you know.Two months ago, Dataupia (sounds like "day-topia" and rhymes, not coincidentally, with Utopia) announced availability of its first product, the Dataupia Satori Server 12000, which the company positions as a data warehousing appliance. The system is sold in an expandable, blade configuration; each blade includes a dual-core AMD Opteron microprocessor, 2 terabytes of Seagate storage, and a massively parallel "database engine." Dataupia's server doesn't come with its own relational database management system, but functions as an architectural layer that brings massively parallel processing (MPP) scalability to symmetric multiprocessing (SMP) computing environments.

Dataupia's president and CEO Foster Hinshaw was a co-founder and CTO at Netezza, which also sells a data warehousing appliance and raised $108 million last week in an IPO. Hinshaw left Netezza two years ago to start Dataupia. He says the companies don't compete head-to-head, characterizing Dataupia's appliance as "mainstream" compared to Netezza's "high end" appliance. A more direct competitor, according to Hinshaw, is DATAllegro.

Hinshaw's pitch is simplicity: Dataupia's appliance connects to existing Oracle, DB2, or Microsoft SQL Server databases, creating a fast-and-easy data warehouse. The system scales to tens or hundreds of terabyes by adding more blades. At a cost of $19,500 per blade, a 20 terabyte data warehouse would cost under $200,000 - a bargain compared to a comparably sized data warehouse from Hewlett-Packard, IBM, Oracle, or Teradata. One of Dataupia's first customers is Sendio, a startup that sells anti-spam appliances.

Hinshaw calls the effort required to create one of these data-warehouses-in-a-box "trivial." So easy, he says, that even an IT professional who's not a data warehousing specialist could create a data warehouse using Dataupia's system in less than an hour.

Sounds great, but I have to wonder how well that promise will live up to the test of real-world data centers. Data warehouses are notoriously difficult to build and maintain, requiring systems integration, data extraction and cleansing, query optimization, data mining algorithms, desktop analysis tools, and more. It remains to be seen just how much of that can be done in the time it takes to bake a cake.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll