TheAppBuilder is a useful application creation tool for nonprogrammers. It's one of the few in its category that supports Android, iOS, Windows 8, Windows Mobile, and HTML5.
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TheAppBuilder gives app creators 13 different editing modules from which to choose. They include HTML5, which adds many possibilities but also the additional challenge of complexity, if you aren't already familiar with HTML5. For my video portfolio app, YouTube and HTML 5 were the only options I had to display my content. Vimeo--not YouTube--hosts my portfolio. So I had no choice but to go with HTML5.