IoT
Mobile // Mobile Applications
Commentary
3/14/2006
01:40 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
DDoS Attacks & Their Threats to Your Business
May 10, 2016
Who better to brief you on the latest in DDoS attacks and prevention than the ones working on the ...Read More>>

There's More To Social Networking Than Hype

I must confess to some skepticism about social networking. Like many caught up in the hype, I joined a social networking service last year. I then proceeded to not use it. I'm probably not the ideal candidate for social networking. I'm not in sales. I don't research companies to invest in. And I'm not currently looking for a job. What's more, as a journalist, it's usually fairly easy to get access to people. I'm not about to start paying to

I must confess to some skepticism about social networking. Like many caught up in the hype, I joined a social networking service last year. I then proceeded to not use it.

I'm probably not the ideal candidate for social networking. I'm not in sales. I don't research companies to invest in. And I'm not currently looking for a job. What's more, as a journalist, it's usually fairly easy to get access to people. I'm not about to start paying to make a connection with someone outside my network when I can just pick up the phone and set up an interview.So it was with some surprise that I found people continue to flock to these services and even like them. It was only after my conversation with Konstantin Guericke, VP of marketing for LinkedIn, that I realized how useful LinkedIn had become as a search engine.

In most cases, I can find what I want with Google. But there are some things Google isn't good for, like locating ex-Google employees as sources. It turns out LinkedIn is great for that. What's more, LinkedIn is, as far as I can tell, devoid of spam posts, which makes for more relevant search results.

Of course, there's still a downside: It takes time and effort to cultivate connections. You have to commit to using social networking services if they're to be useful. But like a lot of things, it appears you get out of it what you put in.

Now if someone would just figure out a simple way to keep all my contacts online and synchronized with my phone, my PC, and my Mac.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
2016 InformationWeek Elite 100
Our 28th annual ranking of the leading US users of business technology.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of April 24, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.