Government agencies are embracing social media, using Facebook, Twitter, and other platforms to inform and interact with the public. Take a look at the best examples of social networking in government.
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A May 2011 post on the Centers for Disease Control's Public Health Matters blog provided tongue-in-cheek tips on what citizens should do in the face of a zombie apocalypse. While this isn't a full site or a social media stream, it's a prime example of how a bit of creative thinking can drive conversation and traffic. The zombie apocalypse post resulted in 770 comments, ten times the blog's normal traffic, and was even covered by major national news outlets.