Lots of people like to take their shots at Wal-Mart. Few knock it out like Elmo did Wednesday, when a crush of shoppers pursuing the giggling toy knocked walmart.com out briefly. But count on Wal-Mart to get the last laugh this holiday season.
Lots of people like to take their shots at Wal-Mart. Few knock it out like Elmo did Wednesday, when a crush of shoppers pursuing the giggling toy knocked walmart.com out briefly. But count on Wal-Mart to get the last laugh this holiday season.The outage was due to "incredibly high traffic", the company says, as the Elmo T.M.X. doll sold out in a matter of minutes. Wal-Mart says it has corrected the problem. Wal-Mart also had that dreaded too much traffic problem the Friday after Thanksgiving, when it blamed a 10-hour outage on traffic hitting seven times last year's level, when it had only tested for double the traffic. That couldn't have been what Wal-Mart had in mind when it redesigned its site this year.
Despite those embarrassments, the site's growing well this holiday season, ranking as the No. 4 shopping site behind Amazon.com, Dell, and Yahoo, comScore says. It's the third-fastest-growing e-retail site. The five fastest-growing nontravel sites--Best Buy, Ticketmaster, Walmart.com, Circuit City, and Victoria's Secret--all have multichannel strategies, not Web-only.
In that lies the bad news for those competing with Wal-Mart. It's big problem online this holiday season seems to be dealing with the traffic--not attracting it.
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InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.