While everyone in high tech land knows about Web 2.0, it <a href="http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=19&entry_id=10797">appears most marketers have no clue what it means</a>. According to a survey conducted by MarketTool, 78 percent of marketers have no idea what Web 2.0 is. Even more interesting, of those who had heard of the term, many thought it referred to "Companies that survived the dot com crash and are now thriving."

Stephen Wellman, Contributor

November 10, 2006

1 Min Read

While everyone in high tech land knows about Web 2.0, it appears most marketers have no clue what it means. According to a survey conducted by MarketTool, 78 percent of marketers have no idea what Web 2.0 is. Even more interesting, of those who had heard of the term, many thought it referred to "Companies that survived the dot com crash and are now thriving."

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