You don't have to believe in YouTube's business prospects to believe there's a place for Web video in your company.
You don't have to believe in YouTube's business prospects to believe there's a place for Web video in your company.YouTube is getting some nasty glances of late, most recently in a blog post by a Forrester analyst saying the company would be done in by lawsuits over copyright content.
Two thoughts: YouTube's success or failure isn't going to be a big factor in whether there's a future for Web video. And it's even less a factor in whether there's a role for it in your company.
We just wrote about why businesses need to consider uses for Web video and looked at some vendor tools for delivering it. The argument: People are getting used to viewing and even creating video without all the formality that business puts around it today. Companies need to be ready for that.
YouTube is a big part of the momentum behind that. But it's a mere curiosity whether YouTube itself will make it. Online music moved forward while Napster worked out a legal future, and Web video has a lot more legal content than music file sharing ever did. So with or without YouTube:
• There will be plenty of places to post and share user-generated video.
• The novelty of watching amateurish video will wear off, but enough good and occasionally brilliant stuff will be made that there will be a growing market.
• Young people increasingly will come to your company well-versed in watching, sharing, and even creating ad hoc video. Be ready for them.
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Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."