Second Life developer Linden Lab is teaming up with IBM for a version of the service that companies can run behind their firewall. Meanwhile, a startup called Multiverse is building virtual worlds software that runs in either a standalone client or a Web browser.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.