News & Commentary
Content tagged with Cloud posted in May 2007
Linden Lab Plans Stability Improvements, Web Hooks, And Face-Lift For Second Life
Commentary  |  5/30/2007  | 
Linden Lab is working on improvements to Second Life to vastly improve Web integration, scalability, stability, and the beauty of the world, according to CTO Cory Ondrejka.

Just Because My Avatar Wears Black Socks With Sandals, That Doesn't Make Me A Middle-Aged Second Life User
Commentary  |  5/30/2007  | 
I got a call the other day from a guy who wanted to talk to me about middle-aged Second Life users. I was insulted by the implication that I'm middle-aged, and would have told him so, except I had to rush off the phone or I'd miss Matlock.

Is Second Life Just A Big Chatroom?
Commentary  |  5/30/2007  | 
Intel's launching a series of presentations for developers in Second Life puts the virtual world to its best business use, as a platform for conversations with customers. And yet it got me thinking: Is Second Life just a big chatroom?

Is Sex In Second Life Harmful?
Commentary  |  5/29/2007  | 
As I worked on our report on sex in Second Life, I wondered: Is all this gettin' cyber-sweaty harmful? I decided it depends on the circumstances. But I know many of our readers will say it's just plain wrong. What do you think?

US Government Not Hot on SaaS
Commentary  |  5/29/2007  | 
A recent Red Herring article By Eydie Cubarrubia… came to the conclusion that: "On-demand software isn't so hot in the government sector."… I'm tracking with this as well. In my recent dealings with the government, there does not seem to be an interest in SaaS. Why? Well, the government agencies feel that SaaS does not relate to them because of security concerns and, most of all, that their long procurement processes don't lead toward SaaS.
My Week In Second Life: A Total Klutz Tries Out Building
Commentary  |  5/26/2007  | 
When I started in Second Life a few months ago, I wrote regular updates of my personal adventures. I got out of the habit of doing them, even though people seemed to enjoy them. But now they're back -- I'll do 'em every Saturday.

A Second Look At Voice In Second Life
Commentary  |  5/25/2007  | 
Linden Lab shared some rough target dates this afternoon for deploying voice on the main grid -- it's coming up soon. Also: I've had an opportunity to play with voice some more over the past week, and I continue to be extremely impressed.

Linden Lab Makes It Official, Lays Out Road Map For Deploying Voice
Commentary  |  5/25/2007  | 
The company plans to start testing voice on the "main grid" -- the main Second Life service -- in "the next few weeks," according to a post on the Official Linden Blog.

Join Us For Our Second Life Kaffeeklatsch -- Let's Talk Sculpties
Commentary  |  5/24/2007  | 
Join us in Second Life Friday for our regular kaffeeklatsch to discuss technology and business issues in Second Life and real life. For this session, let's talk about a major new feature introduced to Second Life Wednesday: "sculpties."

Linden Lab Needs To Bring In Professional Management
Commentary  |  5/24/2007  | 
Linden Lab is a wonderful company that's working miracles every day. But it doesn't have experience managing a booming business, and that shows. It needs to bring in people who know how to take a company from emerging startup to billion-dollar giant.

Linden Lab CEO Philip Rosedale Talks About Identity, Anonymity, And Preserving Freedom In Second Life
Commentary  |  5/23/2007  | 
I talked at length with Philip Rosedale, founder and CEO of Linden Lab, about anonymity and identity in the virtual world, and what the company would do if China or some other authoritarian nation demanded to know the identity of one of its users.

Here Comes Salesforce SOA
Commentary  |  5/23/2007  | 
I've been blogging about the "platform on-demand" space for a while now, clearly a destination for many SaaS players, with Salesforce.com leading the way. Indeed, Salesforce has been cobbling together an offering for some time now under the "Apex" brand. This week at its Salesforce Developer Conference the company announced it has added enough features to now offer Salesforce SOA, or SOA on-demand… I've always said that SaaS and SOA are linked concepts, now Salesforce.com is proving me rig
Linden Lab Delaying Voice In Second Life For 'A Few Months'
Commentary  |  5/22/2007  | 
In an abrupt turnaround, Linden Lab, which develops and operates Second Life, says it'll be "a few months" before voice is available in the service. Until very recently, Linden Lab was saying voice would be available tomorrow (Wednesday).

Join Us For Our Regular Kaffeeklatsch In Second Life
Commentary  |  5/22/2007  | 
Join us at 6 p.m. Pacific time/Second Life Time today for our regular InformationWeek/Dr. Dobb's Journal kaffeeklatsch, where we discuss technology and business issues in Second Life and real life.

"Live Free Or Die Hard" Coming To Second Life
Commentary  |  5/18/2007  | 
When I heard they were making a fourth Die Hard movie, I thought that was great news, because I love the Die Hard movies. When I heard Kevin Smith was going to be in it, I thought that was even better, because I love Kevin Smith (even if he did try to sabotage the InformationWeek Web site). And when I found out that Bruce Willis was going to be promoting the fourth Die Ha
We're Taking A Field Trip In Second Life
Commentary  |  5/18/2007  | 
InformationWeek and Doctor Dobb's Journal are leading an intrepid band of explorers on a Second Life field trip Friday -- to the beta grid, where we'll be playing with voice in Second Life. Everybody's welcome, so if you're reading this, join us at noon Second Life Time (which is the same thing as Pacific time in the U.S.).

Voice In Second Life Gets Two Thumbs Up. Or Claws. Or Tentacles. Or Whatever Appendage Is Appropriate For Your Avatar
Commentary  |  5/16/2007  | 
I had a chance to test-drive voice in Second Life this afternoon and found it to be an outstanding experience, after a few bumps and problems getting started. Read the first-impression review of voice in Second Life.. Voice is going to fundamentally change the Second Life experience, in which communication has now consisted exclusively of text chat, with the sometime addition of out-of-band phone calls and
How to Survive the SaaS-Hype Hangover
Commentary  |  5/15/2007  | 
Truth be told, there is SaaS everything these days, including pet management on demand, SaaS-delivered engineering systems, and, my all-time favorite, SaaS applications that track other SaaS applications. Indeed, it's difficult to find a software startup that doesn't have a SaaS strategy or that's not an "all in" SaaS player. So, is this a bad thing? Well, it can be.
Photo Essay: Things To Do In Second Life
Commentary  |  5/15/2007  | 
Second Life resident Hannah Hannya shares a lovely photo essay illustrating things to do in Second Life. A main source of power for the virtual world is that it's not a game, it's not a 3-D modeling tool, it's not community software. It's a set of software and networking tools that you can use to build games, or 3-D models, or communities, or do a great many other things -- including taking fine photos. Great job,
Internet Age Verification: Why Are We Kidding Ourselves?
Commentary  |  5/12/2007  | 
I've singled out Linden Lab for criticism for its scheme to require users of Second Life to offer proof of age before accessing adult content. But Linden Lab is only following standard practice on the Internet, where operators of porn sites and the government agree to pretend that we can verify the ages of people who access adult content online by requiring them to submit electronic documents.
The Smart Folks At Dr. Dobb's Journal Lead By Example Doing Business At Second Life
Commentary  |  5/12/2007  | 
I've been privileged in my short but intense career in Second Life to be able to look over the shoulders of some of the smartest businesspeople in the virtual world -- the team working for our sister publication, Dr. Dobb's Journal,. John Jainschigg, their online editor-in-chief, is always doing 12 things at once and moves three times faster than a normal person, but I was finally able to sneak up on him and put him in a cage until he told me what DDJ is up to
Microsoft, Kraft Foods Enter Second Life; Starwood Hotels Returns
Commentary  |  5/9/2007  | 
Looks like Microsoft will announce its arrival into Second Life tomorrow. Kraft Foods entered the world earlier this week with a virtual supermarket. And Starwood Hotels, which made a big splash last year by prototyping one of its upcoming hotels in-world, is back with the final product.

Software as a Service Is Not Easy… No Kidding!
Commentary  |  5/8/2007  | 
You can't just subscribe to SaaS and hope for the best. You have to consider it as part of the overall IT strategy, and thus part of the core architecture. Many who miss that fact end up doing "catch-up football," trying to use data that exists within SaaS applications. It's much easier to do it before your SaaS application takes off rathar than after - when it's like changing tires on a moving vehicle.
Voice Coming To Second Life May 23, Maybe, According To Somewhat-Unclear Statement From Linden Lab
Commentary  |  5/7/2007  | 
Linden Lab released a statement on its blog which, if I'm reading it correctly, makes me very happy: They're planning to activate voice on the mainstream Second Life service May 23, after a couple of months of pounding on it in the service's beta area. I was ambivalent about voice when it was
Second Life Adding Age Verification. Identity Thieves Celebrate
Commentary  |  5/7/2007  | 
Linden Lab plans in mid-May to introduce age verification systems to Second Life designed to keep kids out of adult areas. It's almost certainly legally necessary, to protect the company and adult content providers in-world from civil and criminal prosecution. But, still, it's a bad idea. It won't stop kids from accessing adult content. And it provides tremendous opportunity for identity thieves, creating a rich store of Social Security numbers, driver's license numbers, dates of birth, and ot
Video: A Four-Minute Tour Of Real-World Companies In Second Life
Commentary  |  5/7/2007  | 
This nifty video includes Sears, IBM, Dell, American Apparel, NBC, and more, but it's missing Dr. Dobb's Journal, our sister publication, and those villains at CNET. The video was produced by virtual worlds consultants the Project Factory. Watch it below the jump. (Via Metaversed)

Listen To InformationWeek's Mitch Wagner Interviewed About Second Life On Radio Slovenia
Commentary  |  5/4/2007  | 
I got an e-mail the other day from someone who said he's a journalist for Slovenian Public Radio, and he wanted to interview me for a segment he's doing on Second Life. We did the interview Tuesday morning at 9 am PDT, over the phone, for about a half hour. His English was great. I babbled.

Why Is Linden Lab Still Publicizing Misleading Usage Stats?
Commentary  |  5/4/2007  | 
In the past three weeks, I've seen press releases, news stories, and at least one press conference touting Second Life's millions of users. The NBA touted Second Life's 5 million users at a press conference to announce their new area in Second Life. Kraft included the number in an e-mail about its virtual supermarket in Second Life. BusinessWeek
Will The Monster Of Instability And Bugs Devour Second Life And Grind Up Its Bones?
Commentary  |  5/4/2007  | 
You ever have the experience of moving to a new city -- a great city, like New York, Los Angeles, Paris, or London? For a couple of months, just walking down the street is magic, but then one day you wake up and, well, you notice the uncollected trash and the panhandlers and the fact that public transit is never on time. You still love it there, but you also wish that your bus stop didn't smell like pee. That's kind of where I am with Second Life.

How Should You Look When Doing Business In Second Life?
Commentary  |  5/2/2007  | 
Avatars are among the most fascinating elements of Second Life. In the real world, how you dress and wear your hair makes a statement to the people you meet. The same thing is true in Second Life; how people look says something about what they think of themselves, and what they want other people to think of them. In Second Life, of course, everything about your appearance is customizable: Hair, clothes, body shape, and even gender and species. This past week and a half, I've been focused on p
The NBA Provides A Lesson For Real-Life Companies On Doing Business In Second Life
Commentary  |  5/1/2007  | 
I really wanted to hate the NBA Headquarters in Second Life. Dozens of real-life companies have started operations in Second Life, and only a few of them actually seem to understand how to do business in the virtual world. But, much to my disappointment (at first) and later, delight, the NBA really seems to get it, and it's built a Second Life area that will be appealing to geeky basketball fans.

The First Slam-Dunk Second Life Strategy
Commentary  |  5/1/2007  | 
In recent months, InformationWeek's Mitch Wagner has immersed himself in Second Life, chronicling much of the time he's spent there and positing many potential business applications for the virtual world. While he's argued persuasively to our readers and to his coworkers that SL has near-term business utility, I've been something of a skeptic.
It's Important To Ridicule The Things That Don't Interest Us On The Internet
Commentary  |  5/1/2007  | 
I think it's important to ridicule new things on the Internet that don't interest us. When people come up with a new service or tool like Twitter or Second Life, it's very important that we announce that it's just silly, it appeals only to self-centered losers, perverts, and criminals, and it's a big waste of time. We must let it be known that we ourselves are too busy, and our lives are too full of children, mortgage payments, and work, to get involved in such nonsense. And we must make these p


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