If you think it's too risky to do business with startups, think again. Some of the biggest brands in the world are placing their IT bets with startups and the Under the Radar conference is where they get to find and vet them.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.