Google Revamps Mobile Ads As Smartphone Searches Surge
Calling 2016 "the year mobile has happened," Google's SVP of ads and commerce Sridhar Ramaswamy announced improvements to advertising functionality for tablets and smartphones. More text, better bidding, responsive formats, and expanded location-based capabilities are all coming Google's mobile ad business.
Big Data, Analytics Sales Will Reach $187 Billion By 2019
Market research firm IDC forecasts a 50% increase in revenues from the sale of big data and business analytics software, hardware, and services between 2015 and 2019. Services will account for the biggest chunk of revenue, with banking and manufacturing-led industries poised to spend the most.
AWS Offers New Options For Running SAP HANA On EC2
AWS is launching a new, memory-optimized instance on EC2 dubbed X1 that aims to make it easier to run SAP's HANA in-memory database. The announcement comes on the heels of a deal between SAP and Microsoft.
Google I/O 2016: AI, VR Get Day In The Sun
At Google I/O, it was unclear whether the company's intention was to entice programmers with its new artificial intelligence offerings, or simply fry them in the Mountain View, Calif. sunshine. Here's what we were able to see before heat stroke set in.
Microsoft SQL Server 2016 Update Embraces Hybrid Cloud, Big Data
Microsoft's forthcoming SQL Server 2016 adds better encryption, support for unstructured data queries including those on Apache Hadoop, and new features to enable the hybrid cloud. The updates are part of an overhaul that updates Microsoft's flagship database management platform for a new age.
9 Free Online Courses To Pump Up Your Big Data, Analytics Skills
Do you really need to go back to school and get another degree in order to establish yourself in a career as a data scientist? Maybe not. These nine free online courses can help you explore a range of topics, including Python, R, AI, machine learning, and Hadoop, before you commit to more advanced learning.
Google I/O 2016: What To Expect
Updates on Project Tango, Android N, and Android Auto are among the announcements we expect at Google's annual developer conference this week. Here's what we know so far.
AWS Discovery Service Aims To Ease Legacy Migration Pain
AWS executives have come to view the mixed legacy environment as one of the barriers to cloud adoption. Without automated help, it's a painful process to capture an application's interdependencies. AWS Application Discovery will do that.
MarkLogic 9 Enhances Security, Adds Optic API
Pitching itself as the NoSQL database for the enterprise, MarkLogic unveiled version 9 of its platform at its user conference. It adds a host of new security features, plus new data management capabilities to help organizations wrangle structured and unstructured data.
Salesforce Outage: Can Customers Trust The Cloud?
Salesforce experienced an outage and service disruption to the NA14 instance, sending customers to Twitter to complain and organizations to evaluate the best way to work with cloud software providers.
Data Products: 9 Best Practices To Minimize Risk
Data generation, collection, and analysis are making their way into more types of products and services. The trend is creating new opportunities for innovation, some of which are so impactful, they're causing some companies to revisit their business models. The path to success isn't always obvious, however, so here are a few best practices to keep in mind.
7 Ways Cloud Computing Propels IT Security
A spate of high-profile public and private cloud security breaches is helping to push advancements in security such as encryption. Here's a look at 7 ways the cloud may be the largest driver of IT security today.
Artificial Intelligence: Don't Fear It, Embrace It
Adam Coates, the director of the Baidu Research's Silicon Valley AI Lab, says don't fear artificial intelligence. Instead, look to it to save lives. He spoke at the InformationWeek Elite 100 Conference this week.
Technicolor's Cloud Transition Enables Hollywood-As-A-Service
Technicolor provides services to content creators and distributors in Hollywood, but the company faced challenges scaling to storage requirements that were projected to grow 100 times over. Here's how the company's new CIO transitioned the organization to embrace elastic cloud-focused services.
Cloud Provider Jobs: Pros And Cons
Working for a cloud provider instead of taking a traditional enterprise IT position has its advantages. But there are plenty of pitfalls to consider. Here's a look at some pros and the cons of making the leap to a job with a cloud service.
Inside The NBA's Tech Training Revamp
The NBA implemented a series of educational projects to broaden new software adoption and engage its global workforce. These efforts earned the company a 2016 Elite 100 Award in the category of Best Impact On Workforce Performance.
PayPal's Path To Independence: A Tale Of Cloud Innovation
PayPal navigated its separation and independence from eBay in a seven-month accelerated transition. On the big day, all systems were go. Learn how the creative use of cloud technologies, and a remarkable degree of employee collaboration, earned the company a 2016 Elite 100 Award in the category of Best Use Of Cloud Services.
InformationWeek Elite 100: Past Winners Talk Strategy, Best Practices
How are the top IT leaders at the top companies grappling with digital transformation, the third platform, the rise of analytics and big data, and other industry shifts? We asked them during the opening session of the InformationWeek Elite 100 conference. Here's what they said.
Kafka Summit: Big Data In Real-Time Gains Momentum
Confluent hosted the first Kafka Summit focused on use-cases for the open source real-time streaming and messaging technology for big data -- featuring support and integration announcements from partners. Here's why this technology is so hot right now.
Apache Apex Is Promoted To Top-Level Project
Streaming and batch big data analytics technology Apache Apex has been elevated to a Top-Level Project by the Apache Software Foundation. Used by organizations including Capital One and GE, the technology can help developers more quickly create apps that leverage real-time data.
Google Cloud Conundrum: 7 Questions That Need Answering
In an effort to gain enterprise interest, Google announced changes to its cloud platform last month that would beef up machine learning and big data capabilities. Still, many questions remain about whether Google's cloud will ever be a serious enterprise contender.