Four trends are changing the face of business intelligence, according to a new report by Forrester Research. Here's the analyst's take on the shift along with ten suggested best practices for forging an up-to-date strategy.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.