As if Google isn't pervasive enough, it looks like the search-engine company is planning to launch its own virtual world, which will compete with Second Life, but could be much more valuable to business users in real-world applications.
Well, it had to happen. Somebody who sells enterprise software had to push back on SaaS. In this case it was Oracle's Larry Ellison. Ellison told financial analysts in a quarterly earnings call last week that Oracle hasn't participated in the software-as-a-service trend because there's no money to be made there.
Are virtual worlds like Second Life here to stay? My answer is "yes, but." Yes, but virtual worlds are part of a long-term transition which also includes the mobile Internet. Yes, but the result will be a complete transformation in how we think about being "on the Internet" vs. being "away from the computer." Yes, but Second Life might not be the virtual worlds platform of the future.
Government and SaaS have not mixed due to three major concerns: First, governments consider their business processes to be very specialized. Thus, neither packaged applications nor SaaS-delivered applications can meet their expectations. Second, they see their security needs as going well beyond what SaaS can offer... Finally, there is a clear control issue... they want to hug their servers.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.