Doing the iPhone Shuffle
We're headed into the home stretch on the iPhone frenzy. Apple is still saying "end of June" but Web sites like The Boy Genius Report are saying June 15, just about two weeks away. Alpha early adopters will be flaunting them in every martini bar and boardroom in America and the rest of us will be doing the iPhone Shuffle, waiting in line at the Cingular store. Already there are leaks and spe
Google Analytics Suffers Outage
Last week Google Analytics customers reported service outages that affected some for more than 24 hours. Worse, Google issued no official comment until Tuesday. As "Web Analytics Report" readers know, Google's official support partners fare no better than users, and in this case received no communications on the outage. As a free service, perhaps the offering is not supposed to be enterprise-class, but let's compare marketing hype to real functionality.
How Customers Should Prepare for Vendor Demos
Tony Byrne has provided some advice to vendors regarding product demos. Those ten points make essential reading for vendors and customers alike, but there is another perspective. Since I have personally sat in on those demos both as a buyers' advisor and as a vendor (system integrator), I need to add three points that customers should keep in mind when asking vendors to demonstrate their products:
Businesses To Spend $9 Billion On Mobile Applications By 2011
It's time to dust off the hockey stick because we've got another mobile enterprise market study. According to the latest findings from Compass Intelligence, U.S. businesses will spend $9 billion on mobile CRM and other mobile applications by 2011.
Apple's Jobs: Mobile Internet Is Terrible. iPhone Delivers the Real Internet
Speaking to Walt Mossberg at yesterday's D: All Things Digital conference, Apple CEO Steve Jobs gave us some interesting tidbits of info regarding the iPhone. The OS is the full Mac OS X with a different user interface. Third-party apps? Maybe. QWERTY keyboards? A waste of valuable space. FMC? Sort of. 3G? Well, Wi-Fi is faster. Oh, and current music phones stink.
Why Are Customers Frustrated With Web Analytics?
I spoke to customers and vendors at the recent Emetrics Summit to find some answers. Customers generally underestimated the level of effort required of them -- for example the tagging required to collect "basic" data, such as downloads of PDFs, Excel and Word files. Not understanding the need to develop a process for data collection, page tagging, and analysis, customers often assume that once the Web analytics solution is in place, it will run itself.
Palm Adds The Folly, Er, The Foleo To Its Portfolio
For once, the rumor sites had it completely right. If you heard a gunshot around 11:30 AM Pacific Time this morning over in Carlsbad, Calif., that was Palm shooting itself in the foot. Rather than spend its time and money developing the next kick-butt smartphone for the enterprise, Palm thought about the future and decided to give us a laptop that isn't even a laptop.
Apple Beware: Microsoft Awarded Web Phone Patent
Could Apple's iPhone be at the mercy of a patent just granted to Microsoft? Could be, judging by U.S. Patent 7,225,409, "Graphical User Interface For A Screen Telephone," which was awarded to Microsoft on Tuesday. More potential worries for Apple: The patent isn't just for a phone, but for the underlying softwar
What Is The Real Market For Wireless MVNOs?
The wireless industry has been trying to figure out the secret to MVNOs for the last five years. With the exception of Virgin Mobile, though, I haven't seen very many success stories. Now Voce, a new MVNO designed for the busy professional with disposable income, is trying to capture the coveted high-end market. Why do MVNOs think wealthy people want to go through a re-seller?
Rumors On Palm Device Not So Promising
Well, as to be expected, tech and gadget rumor sites are already running pieces on what Palm will be announcing today. The one rumor that looks more substantive than the others (because it's based on an errant Palm press release) speaks of a Linux-based UMPC-type device. Hmm. Is this a market
With Toshiba Turion Laptop Deal, AMD Regains Ground On Intel
AMD has released additional information surrounding its important design win announced early Tuesday, in which Toshiba said it would ship laptops equipped with processors from the Avis of chip makers. As was the case when Dell opted for AMD, it's big industry news anytime a major PC manufacturers diverges from an Intel-only strategy. For AMD, the big challenge remains making such market advances stick, as opposed to the two-steps forward, one-step backwards dance it's been doing for the past fe
Crossing Channels: Q&A With Best Buy's Matt Smith
As Senior Director, Customer Insight at Best Buy, Matt Smith oversees Web analytics, one-to-one marketing, the Reward Zone customer-loyalty program, market-share measurement, in-store test-and-measurement and an analytics research and development team that serves multiple operating groups. Smith explains the retailer's move into cross-channel analysis, which he says is essential to transitioning from customer acquisition to relationship building.
Service Innovation: Survival of the Savviest
On May 30, a bunch of very smart people from a variety of industry and academic settings will gather in Santa Clara, Calif., to discuss service innovation in the technology industry, at a symposium organized by the recently formed Service Research Innovation Initiative (SRII). Service innovation is an idea whose time has come. The service sector now accounts for 75 percent to 80 percent of the U.S. gross domestic product.
Customer Insight: Complete the Picture With Cross-Channel Analysis
Are you looking at store-, contact center- and Web-based transactions in isolation? Employing cross-channel analysis, Best Buy learned that best customers are typically multi-channel customers, and it's now personalizing marketing messages with a complete view of customer behavior. Here's a look at the cross-channel trend and its implications for technology choices and operational decisions.
Ten Steps to a Successful Vendor Demo
I've been attending a lot of vendor demonstrations on behalf of clients recently. These are in-person demos, typically following a tight script, after a set of vendors has been selected following written proposals. More often than not, the demos don't turn out very well. Sometimes the customer is ill-prepared. But more frequently, the vendor just flubs it. Demos are important for vetting finalists for any proof-of-concept, and customers could really benefit from better ones.