On the road trip toward a genuinely useable mobile Internet, we haven't even started the car yet. We're still playing rock-scissors-paper over who's going to ride shotgun. But a couple of things last week--Intel's announcements about WiMax chief among them--suggest the scenery is about to change.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.