Google Revamps Mobile Ads As Smartphone Searches Surge
Calling 2016 "the year mobile has happened," Google's SVP of ads and commerce Sridhar Ramaswamy announced improvements to advertising functionality for tablets and smartphones. More text, better bidding, responsive formats, and expanded location-based capabilities are all coming Google's mobile ad business.
Google I/O 2016: AI, VR Get Day In The Sun
At Google I/O, it was unclear whether the company's intention was to entice programmers with its new artificial intelligence offerings, or simply fry them in the Mountain View, Calif. sunshine. Here's what we were able to see before heat stroke set in.
Google I/O 2016: What To Expect
Updates on Project Tango, Android N, and Android Auto are among the announcements we expect at Google's annual developer conference this week. Here's what we know so far.
Tech Futurist Vivek Wadhwa: Let There Be Disruption
Digital transformation will lead to disruption in every market: It's up to executives to decide whether they will float or be swamped by the changes. That's the message Vivek Wadhwa delivered at the InformationWeek Elite 100 Conference.
IoT, Fitness Trackers Powering Consumer Tech Market
Wearables, wireless audio, and the connected devices that are paving the way to the Internet of Things are driving spending in the consumer tech market in 2016, according to a report from the Consumer Technology Association.
Apple CareKit Launches With 4 Healthcare Apps
Apple CareKit technology is now available to developers through GitHub, and to consumers through four updated applications -- Iodine, One Drop, Glow Nurture, and Glow Baby -- from startups Apple spent the last month working with.
Facebook F8: AI, Future Of Apps On Display
At Facebook's F8 developers conference, CEO Mark Zuckerberg took to the stage to talk bots and Messenger. Also on display were AI and a big dose of virtual reality. Here are some highlights from the event.
Facebook F8: The Bots Are Coming
At Facebook's developer conference, CEO Mark Zuckerberg introduced Messenger Platform, the Facebook Live API, and other tools for sharing and connecting.
Apple Watch Sales Declining, Report Finds
KGI analyst Ming-Chi Kuo, who has a reputation for accurate Apple information, has issued a report claiming Apple Watch sales are slated to decline 25% this year. The report also indicates that Apple will offer some small Watch improvements this year, before a major redesign in 2017.
MDM Vs. MAM: Best Choice For Mobile Management
When deciding between mobile device management (MDM) or mobile application management (MAM), enterprises should consider factors including number of in-house employees, compliance requirements, and data security.