With all the activity in the content management market, I thought it would be a good idea to start a weekly ritual of quick blurbs and sound bites from vendors, users, and anyone else who'd like to throw their message in the mix.
There's a lot of interesting scenarios these days around the intersection of software-as-a-service (SaaS) and content management. Thanks to companies like Google, Salesforce.com, and Amazon, cloud-based computing is no longer some mythical, business-led, revolutionary approach to accessing technology. Everyday, mission-critical applications are being neatly packaged and delivered to business users regardless of time, place, or device.
It's always a challenge for something baked into an enterprise platform to be as competitive as the pure-play providers. And in most cases, if content management is the set of applications you're trying to incorporate, it can be even more daunting.
E-mail governance might not be the sexiest thing when it comes to content technologies, but don't tell that to your CIO or general counsel. Besides keeping them out of jail, a solid e-mail governance strategy drives compliance, improves information retrieval, and reduces paper.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.