Imagine being the CIO of a newly created company with 180,000 employees and an annual budget topping $40 billion, including $226 million earmarked for enterprise technology investments. Task One: combine 22 diverse companies of size into a single enterprise with a unified architecture. Task Two: Help create imaginative use of technology to thwart terrorism.
If you thought technology played a crucial role in last month's presidential election, that was only the beginning. Politicians have built a permanent onramp between the campaign trail and the information superhighway and will plan future campaigns mindful of what worked (or didn't work) in 2004. The future of campaigning isn't about how much technology a candidate has access to but how he uses that technology to outsmart his opponents.
The government is increasingly enlisting businesses to help fight terrorism, drug counterfeiting, and fraud. This means getting airlines, drug companies, financial service providers, defense department contractors, and telecommunication companies to invest in technology, the right technology. My December 13 feature entitled "Uncle Sam's Guiding Hand" addresses this issue in depth, but here's a preview of some key issues.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.