In 2003, real-time business will emerge as a powerful model for connecting customers, suppliers, partners, and other pieces of the extended enterprise. It's not a fad, warns Bob Evans, and companies that choose to ignore its, well, realness, do so at their very great peril.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.