A Microsoft executive speaking at Interop Thursday unwittingly highlighted the challenge his company faces in building brand recognition around its Bing search engine. The exec told audience members seeking his contact info to "Google me."
Look up in the sky and you might see cirrus, stratus, or cumulus clouds. Similarly, cloud computing comes in multiple flavors. The one you should choose depends on, among other things, how much vendor lock-in you're prepared to accept in exchange for banishing complexity from your IT organization.
The classic Internet search model, where users type in a query and are confronted with page upon page of links ranked by someone else's idea of relevance, is giving way to a more efficient paradigm in which results are informed by who the searcher is, who his or her friends are, where they live, and other user-centric data.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.