Used to augment but not replace call-center staff, voice-recognition technology can make for better customer service, The Advisory Council says. Also, efficient modeling of processes is key to successfully automating sales orders; and getting technical staff to work with offshore outsourcers depends on how they've been treated.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.