How many returns are too many? Shoppers may soon find out as "Black Friday," the day after Thanksgiving, kicks off the 2004 holiday shopping season. A software application from The Return Exchange Inc. called Verify-1 that monitors and records the frequency of returns by consumers is starting to catch on.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.