Do you ever really look at people's e-mail signatures? I don't usually, but I was looking for contact information for a colleague recently, which led me to scrutinize her sig. It was a museum of 20th century communications: The street-mail address and fax number was in there, but no instant-message ID or Skype account.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.