Journalists come from motley backgrounds. But I don't think we've ever had anyone writing for us before who played professional beach volleyball. Penelope Trunk has. She's also been a software executive, founded two companies, has been through an IPO, an acquisition, and bankruptcy, wrote a book, and been a professional columnist. Having had so many careers on her own, it makes sense that she specializes in giving career advice.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.