Apple's free iBooks Author is an easy way to get started in electronic textbook publishing. Just know there's a middleman standing between you and your adoring public: Apple. Read more about Apple's tricky software license agreement, which as InformationWeek's Thomas Claburn points out, puts severe restrictions on authors' rights. BYTE's Chris Spera has his own opinion about
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.